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January 19, 2025economiccrypto marketsfinancial regulationcryptoethics

Melania Trump launches MELANIA memecoin after TRUMP token surge

On Jan. 19, 2025, Melania Trump launched a meme cryptocurrency called MELANIA two days after the TRUMP token began trading. Coverage reported that the new token quickly reached a multibillion-dollar valuation and that the launch coincided with a sharp drop in the TRUMP token price.