June 1, 2011social movementcampaign financemedia policycampaign financemediadark money
Mercer Family Invests $10 Million in Breitbart, Builds Bannon Infrastructure
Hedge-fund billionaire Robert Mercer and daughter Rebekah Mercer invested $10 million in Breitbart News in summer 2011 after meeting Andrew Breitbart at a Club for Growth conference. The Mercers subsequently funded Steve Bannon-directed entities including the Government Accountability Institute, data firm Cambridge Analytica, and the pro-Trump Make America Number 1 super PAC. The model proved private money could build parallel media plus political infrastructure outside party control.