The settlement requires Disney to establish an "Audience Designation" program unless YouTube implements age assurance technologies. How does this affect the FTC's enforcement strategy?

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The FTC is using enforcement to drive technological innovation in child protection, requiring Disney to implement systematic review processes unless YouTube develops age assurance technologies that can determine user ages automatically. This "carrot and stick" approach pressures both content creators and platforms to invest in better technological solutions rather than relying on manual compliance processes. The strategy aims to make child protection more systematic and less dependent on human judgment.

The settlement requires Disney to establish an "Audience Designation" program unless YouTube implements age assurance technologies. How does this affect the FTC's enforcement strategy?

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