Campaign resource allocation refers to the strategic distribution of campaign resources like money, staff time, advertising, and candidate visits across states. Campaigns focus resources on battleground states where they can influence the outcome, while largely ignoring safe states where the outcome is predictable.
Resource allocation determines which voters hear campaign messages and which issues receive attention, affecting democratic representation.
People think campaigns campaign everywhere equally. Over 90% of spending goes to just 7-10 swing states, ignoring most Americans.
Resource allocation determines which voters hear campaign messages and which issues receive attention, affecting democratic representation.
People think campaigns campaign everywhere equally. Over 90% of spending goes to just 7-10 swing states, ignoring most Americans.