Sampling is the statistical process of selecting a subset of individuals from a larger population to measure attitudes, behaviors, or characteristics that represent the entire group.
Sampling enables researchers to understand large populations efficiently and forms the foundation of public opinion polling and scientific research.
Sampling isn't always representative—poor sampling methods can produce results that don't reflect the actual population.
Sampling enables researchers to understand large populations efficiently and forms the foundation of public opinion polling and scientific research.
Sampling isn't always representative—poor sampling methods can produce results that don't reflect the actual population.