FTC finalizes order banning Mobilewalla from selling sensitive location data

The Federal Trade Commission finalized its order against Mobilewalla on a 4 to 1 vote, with Commissioner Melissa Holyoak dissenting. The order bars sales of sensitive location data, requires deletion of historic data unless deidentified or consented to, and marks the first time the FTC called collecting real-time bidding data for non-auction purposes an unfair practice.