Bad Bunny Super Bowl halftime draws 128M viewers vs. TPUSA counterprogramming's 6M

Bad Bunny headlined Super Bowl LX halftime show on February 8, 2026 at Levi's Stadium in Santa Clara, California, drawing 128.2 million viewers — the fourth-most-watched halftime in history. The performance was the first Super Bowl halftime headlined by a Latino solo artist and largely performed in Spanish. Turning Point USA simultaneously streamed the "All-American Halftime Show" featuring Kid Rock and other country artists as conservative counterprogramming, drawing approximately 6.1 million concurrent viewers on YouTube. TPUSA touted subsequent total accumulated views that reached 21 million.