Trump ends Canada trade talks over Ontario anti-tariff ad featuring Reagan
Trump halts trade talks with Canada after Ontario uses Ronald Reagan's voice in anti-tariff advertisement
Trump halts trade talks with Canada after Ontario uses Ronald Reagan's voice in anti-tariff advertisement
President Trump announced on Oct. 24, 2025, that he was terminating trade talks with Canada in response to a provincial advertisement. He said the spot, run by Ontario's government, criticized his tariff policy. The next day he announced an additional 10% tariff hike on Canadian goods.

President of the United States
On Oct. 24, 2025, he announced he was terminating trade talks with Canada after an Ontario anti-tariff ad used archival Reagan footage. He framed the ad as hostile and said the United States would respond with trade measures.
Premier of Ontario
His provincial government released an ad opposing U.S. tariffs that included archival footage of Ronald Reagan. The ad provoked Trump's public retaliation and the end of trade talks.
Former U.S. president (archival footage)
Archival footage of Reagan was used in the Ontario ad to criticize tariffs. The footage was a central part of the dispute that led to the halt in talks.
Nonprofit steward of Reagan materials
The foundation is the main custodian of many Reagan-era materials and was cited in coverage about the ad's use of Reagan footage. Its holdings and permissions are relevant to how archival material is reused.
Prime Minister of Canada
As Canada's prime minister, he oversees the federal response and trade negotiations with the United States. His government must manage diplomatic and economic fallout from the canceled talks.
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